Shela Sands: The Journey

Shela Sands: The Journey

Embracing Serenity: The Journey to Spring 24

Shela Sands, our Spring '24 collection, embodies true femininity on Kenya's serene shores. Inspired by Lamu's natural beauty, each piece celebrates the bold and the sensual, mirroring the island's sunsets and sands, with a gentle strength that invites you to be you. Step into the light and warmth of a distant land for a voyage of discovery like no other.

Our voyage to Shela Sands for the Spring '24 collection was not just a journey; it was an odyssey that celebrated true femininity against the tranquil backdrop of Kenya's pristine shores. Drawing inspiration from the natural splendor of Lamu, our collection is a homage to the bold, the sensual, and the unapologetically beautiful. Each piece is infused with the essence of the island's mesmerizing sunsets and the soft, inviting sands, crafted with a gentle strength that beckons you to embrace your true self.

This journey to our Spring 24 campaign location was a voyage of discovery, uniting a global team on the serene East Coast of Kenya. It became an adventure that went beyond travel, delving into the depths of emotional and spiritual exploration. Surrounded by the pristine beauty of Shela's sun-drenched beaches, we uncovered not just the ideal setting for our collection, but a collective creative spirit, a connection cultivated in the warmth of distant lands, beneath the vast African sky.

Join us in this voyage of discovery, where every garment tells a story of strength, beauty, and the timeless allure of being unapologetically you.