The Mood Behind Sands of Inara

There’s a quiet power in the way summer lingers - slow, golden, and just a little wild. For our SS25 collection, we followed that feeling across the Moroccan landscape, letting it guide us through ochre walls, tiled courtyards, and the endless quiet of the Agafay Desert.

Sands of Inara is rooted in the elements -designed to reflect the softness of the female form, the fluidity of movement, and the grounded textures of the earth beneath bare feet.

Each piece carries with it a sense of calm confidence. Lightweight silks that drape like water. Crochet that reveals and conceals with intention. Tones drawn from warm sand, faded clay, and the last light before dusk. These are clothes made for presence - for walking slowly, for dressing with intention, for letting the skin breathe and the body soften.

The name Inara means “illumination.” She is both goddess and guardian, light-bringer and earth-dweller. Her spirit lives in every thread of the collection- a quiet nod to the women who inspire us: strong, sensual, and deeply attuned to the world around them.

This season isn’t about trends. It’s about feeling. About wearing the energy of the sun. About letting natural textures and soft silhouettes do the speaking.

Welcome to Sands of Inara.